BETBY has formed a new partnership with gaming platform BC.GAME, adopting its rewards model powered by the $BC token.
The integration means BETBY will now utilise BC.GAME’s BC Engine, which first launched in April as a tool designed to push the $BC token beyond traditional promotions.
The token now serves as a core component for optimising player engagement and retention across casino games, rather than functioning as a simple bonus mechanism.
Players automatically earn tokens when interacting with an iGaming offer, with the BC Engine distributing rewards based on each user’s total token purse.
Since the engine’s April launch, BC.GAME has reported that users have generated more than $2.5 million in rewards through their token earnings.
With BETBY now integrated into the ecosystem, the engine gains another layer of revenue-generating components that further strengthens its overall network.
BC.GAME stated that the addition of BETBY “demonstrates how the ecosystem can continue to expand through strategic partnerships,” with every new contributor helping reinforce the model’s long-term sustainability.
The platform also noted that its focus remains on “delivering a simpler and more transparent rewards experience that allows players to participate more directly in the success of the ecosystem.”
BC.GAME is currently undergoing a period of rapid global expansion, having recorded notable business milestones across both Africa and Latin America in recent months.
This international growth is directly enhancing the utility of the $BC token and the capacity of the BC Engine to reward players for active participation rather than simple milestone hunting.
Christos Nikolopoulos, Chief Commercial Officer at BETBY, welcomed the move, saying: “We’re pleased to become part of the BC Engine ecosystem and support an initiative that brings a different approach to player engagement.”
The partnership signals a growing industry shift toward token-based reward structures that give players a more transparent and direct stake in platform performance.
