iGaming content provider ICONIC21 has officially launched its live casino portfolio with international GameTech operator Novibet, marking a significant step forward for both companies.
The deal expands ICONIC21’s distribution network while giving Novibet players access to a suite of live titles built around speed, quality, and player engagement.
Novibet has established itself as a fast-growing international GameTech company powered by its own proprietary platform, continuously strengthening its entertainment offering through strategic collaborations.
The partnership aligns naturally with Novibet’s broader approach to sourcing innovative and immersive gaming experiences for its player base across multiple markets.
A headline feature of the deal is ICONIC21’s Gravity Series, a range of titles specifically designed to drive longer sessions through dynamic multipliers, custom animations, sound cues, and clear progress indicators.
Gravity Blackjack and Gravity Roulette serve as standout examples from the Gravity Series, combining authentic live environments with distinctive gameplay features that set them apart from standard offerings.
Alina Mihaela Popa, chief commercial officer at ICONIC21, said: “Novibet is an operator that knows what it wants and moves quickly to get it which makes them a very natural fit for how we work.”
Popa added: “Our live casino portfolio was built for operators like Novibet: clear identity, an engaged player base, and a genuine appetite for content that stands out. We are pleased to be live with them and see a lot of room to grow this relationship further as our portfolio continues to expand.”
Fotini Matthaiou, executive casino director at Novibet, said: “At Novibet, we continuously invest in enriching our gaming portfolio with content that combines innovation, entertainment and high-quality player experiences.”
Matthaiou continued: “ICONIC21 has built a distinctive live casino proposition that stands out for both its creativity and gameplay dynamics. The addition of the Gravity Series further strengthens our live casino offering, and we are excited to bring these experiences to our players as part of a partnership we believe holds strong long-term potential.”
The Novibet agreement represents another notable milestone in what has been a period of considerable growth for ICONIC21 over the past year.
During that time, the company has secured distribution agreements with leading operators and aggregators, developed dedicated studio environments for major partners, and expanded into slots and RNG games alongside its live casino portfolio.
The collaboration with Novibet further reinforces ICONIC21’s growing international presence as demand for differentiated live casino content continues to accelerate across global markets.
