Bally’s Intralot has officially confirmed a takeover bid for evoke, the gambling group behind some of the industry’s most recognisable brands, valued at £243.1 million.
The offer has been set at 52p per share, marking a significant development in what has been one of the more closely watched potential deals in the UK gambling sector.
evoke is the parent company of a major portfolio of betting and gaming brands, including William Hill, Mr Green, and 888, giving the bid considerable strategic weight.
The confirmation follows several weeks of negotiations between the two parties, during which details of the potential deal were kept closely under wraps.
Bally’s Intralot and evoke first confirmed that formal talks had been taking place on 20 April, ending weeks of speculation circulating across the industry.
Ongoing media speculation had suggested for some time that a takeover move could be imminent, putting both companies under the spotlight before any official announcement was made.
The formal bid confirmation represents a major moment for both organisations, with the deal described as the “beginning of a major new chapter” for those involved.
For evoke, which has navigated a challenging period in the competitive UK and European betting market, the bid signals a potential new direction under different ownership.
William Hill alone is one of the most storied names in British gambling, making the acquisition of evoke a particularly high-profile transaction for the iGaming industry.
The 52p per share offer sets a clear valuation benchmark, and market observers will now be watching closely to see whether the bid progresses without complication.
Bally’s, an established name in the global gaming and casino space, has been expanding its footprint, and a deal of this size would represent a substantial step forward in that strategy.
Intralot, its partner in this bid, brings its own established presence in lottery and gaming services, adding further depth to the consortium behind the offer.
The coming weeks will likely bring further clarity on the regulatory landscape surrounding the bid, as UK gambling deals often attract scrutiny from relevant authorities.
evoke shareholders will now be weighing up the merits of the 52p per share valuation as the formal bid process moves into its next stage.
