Sportradar has renewed its agreement to serve as the exclusive global distributor of official Wimbledon data and audiovisual betting content worldwide.
The multi-year deal runs beyond 2026 and covers both The Championships’ main draw and the qualifying competition, securing a significant long-term partnership.
Sportradar originally gained access to the Wimbledon package through its acquisition of IMG Arena in 2025, which broadened its overall portfolio of premium betting content considerably.
Under the renewed arrangement, the company will continue supplying betting operators with live odds, player markets, and more detailed in-play wager products.
Sportradar will also provide integrity services around the tournament, adding another layer of responsibility to its role within one of sport’s most prestigious events.
Sportradar EVP for rights and strategic projects Moritz Gloeckler said: “By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”
The supplier’s tennis offering now covers three of the sport’s four Grand Slams, with rights also connected to Roland-Garros and the US Open complementing the Wimbledon extension.
Its wider tennis portfolio includes ATP and UTR coverage, with the company supplying content from more than 40,000 matches each year across those competitions.
Tennis is particularly well suited to live betting, as every point, game, and set generates a fresh market opportunity when underlying data arrives quickly enough to be actionable.
Despite the growing popularity of live betting, several US states have pushed for measures to restrict the activity, arguing it creates too much opportunity for fraud and manipulation.
The IMG Arena acquisition, which closed in November 2025, brought in relationships with more than 70 rights holders across 14 sports and six continents, transforming Sportradar’s content reach dramatically.
That deal added approximately 38,000 official data events and 29,000 streaming events to Sportradar’s catalogue, helping push its total coverage beyond one million sport matches annually.
The Wimbledon renewal demonstrates Sportradar retaining one of the most recognisable properties inherited from IMG Arena while continuing to leverage its expanded rights library commercially.
Sportradar reported Q1 2026 revenue rising 11% to €347m, with betting and gaming content revenue climbing 20%, partly driven by the added value of the IMG Arena portfolio.
Adjusted EBITDA for the quarter rose 12% to €66m, though a €6m quarterly loss was recorded after foreign currency movements offset the stronger underlying operating results.
