HELL Partners is heading to IGB Live 2026 at ExCeL London, and the affiliate network is arriving with considerably more than a standard booth presence.
The team will be set up at Booth L40, a location the brand describes as not hard to find and even harder to ignore.
HELL Partners operates a portfolio of in-house iGaming products, positioning itself as a performance-driven advertiser with conversion rates that do the talking before any pitch begins.
The network places no restrictions on traffic sources, meaning affiliates can run whatever works best for their specific audience and strategy.
A GEO pool spanning Tier 1 through Tier 3 markets gives the network the kind of scale that keeps serious webmasters engaged over the long term.
A new brand is also coming soon, further expanding the range of opportunities available to partners operating across those markets.
Managers at Booth L40 will be ready to open laptops and structure tailored deals built specifically around each partner’s traffic profile.
A Prada giveaway featuring three real items will be running at the stand, with entry requiring a follow on HELL Partners’ Instagram and Telegram channels.
An exclusive merch collection designed specifically for IGB Live 2026 will also be available at the stand, described as purpose-built for this exact event rather than reprinted stock.
Beyond the exhibition floor, HELL Partners is hosting a closed evening event for top partners featuring a private screening of The Devil Wears Prada 2, accompanied by a session from a film critic.
Partners already in the inner circle have confirmed details, while those seeking an invitation are encouraged to start a conversation at Booth L40 during the show.
Affiliate managers Doron, Anna, and Maxim are available to book meetings ahead of the event for those wanting to secure dedicated time at the stand.
