Blueprint Gaming has reinforced its long-term partnership with bet365 through a major new open account offer featuring some of the supplier’s most recognisable slot titles.
Eligible bet365 customers can now access free spins across four of Blueprint’s standout releases upon signup, including Fishin’ Frenzy: Lure Em’ In and King Kong Splash.
The four featured titles also include Fishin’ Frenzy: Big Catch Gold Spins and Triple Action Cash Strike, representing some of Blueprint’s most consistent performers across regulated markets.
The collaboration highlights the enduring strength of the relationship between the two companies, as well as the continued popularity of Blueprint’s flagship franchises worldwide.
Fishin’ Frenzy remains one of Blueprint’s most successful franchises, with five titles currently sitting within the supplier’s top-ranked games at present.
The latest Fishin’ Frenzy release, Lure Em’ In, delivered a record-breaking opening weekend following its launch in April 2026, underscoring the franchise’s remarkable commercial momentum.
The Cash Strike family continues to rank among Blueprint’s top-performing revenue drivers, while King Kong remains one of the supplier’s most enduring and recognisable brand mascots.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, commented on the significance of the renewed collaboration between the two longstanding industry partners.
Purvis said: “Our partnership with bet365 has gone from strength to strength over a number of years, and this latest open account offer is another fantastic example of how closely we continue to collaborate.”
She added: “Each of the selected games has proven to be a standout performer within our portfolio, whether through strong player retention, consistent revenue generation or long-term brand recognition.”
Purvis concluded: “We are thrilled to see bet365 spotlight these titles as part of a major promotional campaign and look forward to seeing how players respond.”
Paul Cumbo, bet365 Head of Gaming for UK and Europe, emphasised the alignment between both companies in delivering high-quality gaming experiences to their shared player base.
Cumbo said: “Blueprint Gaming’s portfolio continues to resonate strongly with our players, and we are delighted to bring together a selection of some of its most recognisable and high-performing games as part of this exciting open account offer.”
He added: “The promotion reflects the strength of our longstanding relationship and our shared focus on delivering engaging entertainment experiences to players.”
