Boomerang Partners, a rapidly expanding global brand, has been named a finalist in two prestigious categories at the Casino Guru Awards: The Fairest Bonus Policy and The Most Ethical Approach to Marketing.
According to the organizers, the judging panel at Casino Guru assessed multiple criteria. For The Fairest Bonus Policy, they focused on transparency and accessibility of key bonus details, including clearly stated Bonus Terms and Conditions. Meanwhile, in The Most Ethical Approach to Marketing category, judges evaluated marketing materials—such as newsletters and social media campaigns—based on ethical standards and responsible messaging.
The nomination for The Fairest Bonus Policy underscores Boomerang Partners’ commitment to transparency and fairness in its bonus offerings. Managing a portfolio of over 15 brands, Boomerang ensures that all promotions comply strictly with clearly defined Terms and Conditions. The company takes pride in offering fair bonus rules without hidden clauses or unnecessary complexity. Constant feedback from users and partners helps refine its policies for an improved player experience.
Inclusion in The Most Ethical Approach to Marketing category highlights Boomerang Partners’ industry achievements and strategic marketing efforts. The company prioritizes high-quality, responsible marketing across various channels, including social media. In 2024, Boomerang became the Official Regional Betting Partner of AC Milan in Europe and established a high-profile collaboration with Swiss and Juventus footballer Alisha Lehmann, a social media influencer with 16.7 million Instagram and 11.8 million TikTok followers.
Boomerang’s success continued in 2025, earning the Silver Button from the YouTube Creator Awards for its Boomerang Bet De and Boomerang Sportsbook channels, both surpassing 100,000 subscribers. Additionally, the company secured major industry accolades, including:
- Rising Star in Sports Betting (Operator) – SBC Awards 2024
- Best Player Engagement – SiGMA Europe Awards 2024
- Unique Gaming Company of the Year – IGA 2025
Boomerang Partners is also a finalist in the Voice of the People category, where public voting determines the winner. Supporters can cast their vote daily via the Casino Guru Awards website, with voting open until the end of April.
The final winners will be selected by the judging panel in May, and the results will be announced at the Casino Guru Awards live ceremony on June 6, 2025, at the Hotel Hilton Malta.
