Boomerang Partners has been announced as a finalist in the prestigious Affiliate Program of the Year category at the Global Gaming Awards EMEA 2025. This recognition celebrates the company’s remarkable efforts in building strong affiliate relationships and achieving significant growth and innovation.
In 2024, Boomerang Partners reinforced its status as a global leader through proactive initiatives, close collaboration with affiliates, strategic partnerships to enhance brand awareness, and groundbreaking innovations in business processes. Its betting segment grew fivefold, while its gambling division doubled in size. The company now boasts a diverse portfolio of over 15 high-conversion products operating in 35+ GEOs, solidifying its leadership in the affiliate space.
A key highlight of 2024 was the Golden Boomerang Awards, an annual global affiliate traffic tournament hosted by Boomerang Partners. The event united over 250 affiliate teams, generating nearly 80,000 new players for its platforms and reinforcing the company’s leadership in affiliate collaboration. Plans for the 2025 Golden Boomerang Awards are set to be unveiled soon.
Strategic collaborations also played a pivotal role in Boomerang’s success. The company signed a partnership with AC Milan, becoming the football club’s Official Regional Betting Partner in Europe. Additional partnerships with the Swiss national team and Juventus football star Alisha Lehmann further enhanced the brand’s visibility and recognition in the industry.
The winners of the Global Gaming Awards EMEA 2025 will be announced on January 20, 2025, during ICE at Fira Barcelona Gran Via, where Boomerang Partners will also actively participate.
