SOFTSWISS, a global strategic technology partner to iGaming operators, is set to make a major impact at SiGMA World 2026 in Rome from 3 to 5 November.
The company will bring its Ready. Set. Grow! campaign to the event, focusing conversations on business growth strategies as operators prepare their plans for 2027.
Visitors attending SiGMA World will be able to collect the latest iGaming Trends Report produced by SOFTSWISS directly from the company’s team at the event.
Experts from SOFTSWISS will be on hand to discuss the report’s findings and explore how its suite of products can help operators convert market opportunities into tangible business growth.
The product lineup available for discussion includes the Game Aggregator, the Casino Platform, the Sportsbook, and the Prediction Markets platform, covering a broad range of operator needs.
According to the 2027 iGaming Trends Report by SOFTSWISS, regulatory changes, competition, and shifts in player behaviour are among the key factors shaping market potential for iGaming businesses.
Choosing where and how to expand requires operators to take a close look at local conditions, making reliable market intelligence an essential part of any growth strategy.
The conversation around growth will extend to the SiGMA World main stage, where Valentina Bagniya, CMO at SOFTSWISS, will join the panel titled AI vs. Complexity: Can Tech Simplify Cross-Border Growth?
Joining Bagniya on the panel will be Felipe Pastenes, CEO at Miela; Demos Katsis, Deputy Mayor of Limassol, Cyprus; and Olga Finkel, Co-Founder and Partner at WH Partners.
The panel will examine how artificial intelligence can help businesses assess new jurisdictions by analysing regulation, player behaviour, competition, and operational requirements across different markets.
Speakers will also consider where technology can genuinely simplify expansion planning and where local expertise remains an irreplaceable factor in decision-making.
“As one of the final major industry events of the year, SiGMA World comes at a good time to validate plans for 2027,” said Valentina Bagniya, CMO at SOFTSWISS.
“Operators are finalising their strategies and budgets, and everyone wants to know which markets are worth investing in next,” Bagniya continued, highlighting the importance of comparing expectations with real market data.
“This is a chance to compare expectations with real market data, challenge assumptions, and make sure the plans for next year stand up to scrutiny,” she added.
Beyond the conference floor, the Ready. Set. Grow! campaign will extend to the SiGMA Grand Prix by SOFTSWISS, a karting tournament taking place at Fiera Roma across the three event days.
The karting competition is designed to bring industry professionals together for a mix of friendly competition and meaningful networking outside the formal conference setting.
Operators and industry professionals looking to connect with the SOFTSWISS team can visit stand H4-4029 to collect the iGaming Trends Report and discuss their expansion ambitions for the year ahead.
