Oddin.gg, the B2B esports and fast betting content supplier, has launched eHockey, a new round-the-clock studio ice hockey product delivering around 1,600 matches per month.
The launch arrives just one week before the NHL season opens, coinciding with the early weeks of the NFL season when sports audiences are at their most engaged.
Fast betting content is specifically designed to fill the many hours each day when major league fixtures are not scheduled, giving bettors something familiar to wager on.
Matches are short and frequent, played by real people inside a studio environment, and fully traded and risk-managed by Oddin.gg’s in-house team.
The schedule operates independently of any professional league’s calendar, which matters equally to bettors in the Czech Republic as it does to those following the NHL from Canada.
eHockey and eTouchdown together now supply more than 4,600 matches per month in formats that sports bettors already understand intuitively, available at any hour.
“Between April and August, eTouchdown handle grew 16-fold before a single regular-season snap,” said Pete Camden, director of Fast Betting Content at Oddin.gg.
Camden added: “That showed us football demand doesn’t switch off in February. eHockey applies the same logic to hockey: a format nobody needs explained to them, available around the clock.”
eHockey matches run approximately 16 to 20 minutes and support both pre-match and live betting across a broad range of markets.
Available markets at launch include match and period winners, goal totals, team totals, handicaps, correct score, nth-goal, and parity betting options.
Operators can access the product through Oddin.gg’s odds feed or as a turnkey iFrame, with a broader iFrame rollout planned following SBC Summit Lisbon.
eTouchdown has now scaled to more than 3,000 live matches per month, featuring real players competing in referee-verified games with proprietary video and premium graphics.
eFootball, Oddin.gg’s soccer offering, currently runs 33,000 matches per month, making it the largest single title within the company’s fast betting portfolio.
The expanding catalogue now covers soccer, basketball, cricket, CS2, and Dota 2 Duels, with eHockey and eTouchdown representing the newest additions to that growing roster.
