Logifuture, the B2B iGaming provider behind Zoom Sports, Simulate, and Swipe Games, has officially launched with Kenyan bookmaker Odibets.
The partnership brings Zoom Sports, a 24/7 virtual football and tennis feed, directly to Odibets’ players across Kenya.
Zoom Sports is designed to replicate the look, feel, and structure of live sporting action, making the virtual experience nearly indistinguishable from a real match.
The product operates in two distinct formats, offering full 90-minute matches alongside a faster 10-minute Turbo mode for players who prefer quicker-paced betting action.
Together, both formats deliver more than two million matches per year, ensuring continuous availability with no season breaks or downtime at any hour.
The launch is part of a broader regional expansion strategy, with Tanzania and Ghana already confirmed as the next markets on Logifuture’s rollout roadmap.
Niccolo Cassettari, Chief Business Development Officer at Logifuture, explained the commercial logic behind bringing Zoom Sports to Odibets and its players in Kenya.
“Kenyan players don’t stop wanting to bet just because the last match of the day has kicked off,” said Cassettari, adding that “this is a partnership built to scale.”
Cassettari confirmed that “Tanzania and Ghana are next,” signalling that Logifuture views East and West Africa as key growth territories for its virtual sports offering.
Benedict Murithi, Country Marketing Manager at Odibets, highlighted how the product is already reshaping player behaviour outside of traditional peak betting hours.
“Our players expect action whenever they log in, not just when a match happens to be on,” Murithi said, describing the same depth and intensity players associate with live football and tennis.
Murithi added that the integration is “already changing how our players engage outside peak hours,” pointing to measurable early impact since the product went live.
Zoom Sports is positioned by Logifuture as a solution to the dead hours that typically hurt sportsbook revenues, covering post-match periods, overnight slots, and off-season gaps with consistent market depth.
The Kenyan iGaming market has grown significantly in recent years, and partnerships like this one reflect the increasing appetite among African operators for premium virtual sports content to complement live betting offerings.
