Hub88 has agreed a partnership with Imagine Live, bringing the provider’s full live casino portfolio onto its single-API aggregation platform for connected operators.
The deal allows any operator already integrated with Hub88 to access Imagine Live’s content without requiring a separate technical build, cutting the time needed to bring new games to market.
Imagine Live produces its content in physical studios where dealers speak the native language of the markets they serve, with set design, uniforms and table limits tailored to specific player bases.
That localised detail travels with the content as it distributes through Hub88, meaning operators can offer market-specific experiences without building dedicated infrastructure for each region.
The portfolio available through the agreement includes core table games such as Blackjack, Roulette, Baccarat and Dragon Tiger, giving operators a broad foundation across the most popular live casino categories.
Alongside the table games, operators gain access to Imagine Live’s game show titles, most notably Land of Ra and Roulette Rouge, which the provider has developed as a distinct content strand rather than a simple extension of its tables.
Dedicated and branded studio builds are also part of the package, an area Imagine Live has invested in as competition in live casino has shifted from catalogue volume towards content personalisation and brand alignment.
Founded in 2022, Imagine Live now operates more than 200 tables across studios in Armenia, Romania and Spain, and has expanded its commercial footprint across 16 or more markets.
The growth trajectory of the provider reflects a broader trend in live casino, where operators are increasingly prioritising content depth and regional relevance over simple category coverage.
Jessica Inglott, Head of Supplier Relations at Hub88, commented on why the partnership made sense for the aggregator’s operator base: “Operators have stopped treating live casino as a single box to tick. They want depth in the vertical, and they want tables their players recognise as built for them. Imagine Live delivers on both counts, and adding the full portfolio, tables and game shows alike, gives our partners a strong option in a category that keeps growing.”
