Catena Media has appointed a former Accenture Managing Director to serve as its interim Chief Technology Officer, the iGaming affiliate company has confirmed.
The move signals Catena Media’s continued effort to strengthen its leadership team at the technology level during a significant period of transition for the business.
Catena Media has undergone considerable change in recent years, reshaping its portfolio and refocusing its strategy to improve profitability and long-term performance across its affiliate operations.
The appointment of an interim CTO from a consultancy background like Accenture suggests the company is prioritising operational efficiency and technological modernisation within its platform infrastructure.
Accenture is one of the world’s largest professional services and management consultancy firms, with deep expertise across digital transformation, technology strategy, and enterprise systems.
A Managing Director at Accenture typically carries substantial responsibility for client delivery, business development, and large-scale technology programmes across multiple industries.
Bringing that level of experience into an iGaming affiliate business like Catena Media could prove valuable as the company looks to optimise its technical capabilities and data-driven marketing operations.
Catena Media operates a broad network of affiliate websites across sports betting, casino, and poker verticals, primarily targeting regulated markets in North America and Europe.
The interim nature of the CTO role leaves open the possibility of a permanent appointment further down the line, depending on the outcomes of the executive’s tenure with the company.
Catena Media has been actively working to right-size its business following a period of asset disposals and strategic recalibration, making senior leadership hires a key part of that recovery effort.
The iGaming affiliate sector has seen increased demand for strong technical leadership as companies invest more heavily in SEO infrastructure, product development, and compliance technology across regulated markets.
This latest hire reflects a broader industry trend of affiliate businesses recruiting senior talent from outside the gambling sector to bring fresh perspectives and proven expertise to technology leadership roles.
