Solas Compliance has announced a new partnership with global entertainment technology company Super to support marketing compliance across the operator’s international markets.
The agreement will see Super adopt Solas Compliance’s AI-powered platform to review marketing materials against regulatory requirements in each territory where it operates.
The technology is built to check content against internal policies and market-specific standards, ensuring materials meet compliance thresholds before they are finalised.
A key feature of the platform is its ability to flag potential issues while content is still in development, giving teams the opportunity to address concerns early in the process.
By catching problems at an earlier stage, the system aims to reduce the number of unnecessary review cycles that can slow down campaign delivery and eat into production timelines.
Super also expects the partnership to improve consistency across different jurisdictions, channels and languages, which presents one of the more complex challenges for any operator working across multiple regulated markets.
Marketing compliance has become an increasingly critical area for iGaming operators as regulators across Europe and beyond continue to tighten rules around advertising standards and responsible gambling messaging.
Automated review tools are becoming a more common feature of compliance infrastructure as operators look to scale their marketing output without increasing regulatory risk.
Neil Dillon, Founder and CEO of Solas Compliance, spoke positively about the significance of the deal for his company and the team behind the platform.
Dillon said: “Super partnering with us is a hugely important moment for our team.”
The partnership reflects a broader industry trend toward integrating compliance technology directly into the creative and marketing workflow, rather than treating it as a final-stage check.
For Super, adopting a dedicated compliance platform signals a commitment to maintaining consistent regulatory standards as it continues to expand its operations across global markets.
