SBC Summit Tbilisi is set to return on 15-16 July at the Sheraton Grand Tbilisi Metechi Palace, organised in collaboration with SMH Global.
The 2026 edition is targeting more than 2,500 attendees, building on the previous year’s event which attracted over 2,000 delegates from 44 countries.
The summit is positioning itself as a major gathering point for the iGaming industry across Eastern Europe, Central Asia, and surrounding regions.
More than 70 speakers are scheduled to take the stage across the two days, covering topics including regulation, operations, technology, affiliate marketing, and cross-industry partnerships.
Sports will feature prominently throughout the agenda, with sessions dedicated to fan engagement, sponsorship strategy, media partnerships, and the relationship between sports organisations and betting operators.
A key component of the programme will be the SBC Regulators Summit, bringing together regulatory leaders from Central and Eastern Europe, the Balkans, the Baltics, the Caucasus, and Central Asia.
Rasmus Sojmark, CEO and Founder of SBC, confirmed that “The SBC Regulators Summit will be front and center, promoting strategic dialogues for progressive policies.”
Lasha Machavariani, Founder of SMH, highlighted the importance of sports to the event, noting that last year they had “the honor of welcoming football legend Alessandro Nesta, which created huge excitement and valuable discussions around leadership, performance, and the connection between sports and betting.”
Machavariani indicated that the sports element is being expanded further in 2026, with another high-profile guest currently being prepared for announcement.
Networking events at venues across Tbilisi will complement the conference programme, alongside the SBC Connect App for business matchmaking and content access.
The exhibition floor will give attendees direct access to operators, providers, affiliates, and technology companies from across the global iGaming sector.
