7bet has selected Comtrade Gaming as its technology partner to support a major push into Northern and Eastern European markets.
The strategic agreement will see 7bet deploy Comtrade Gaming’s advanced iGaming platform to establish operations in Latvia and Estonia.
Beyond the Baltics, the partnership also positions 7bet to enter the newly regulated Finnish market when it officially opens to licensed operators.
Comtrade Gaming is widely regarded as a leading B2B iGaming platform provider, delivering enterprise-level technology solutions for operators across multiple regulated jurisdictions worldwide.
The deal brings together 7bet’s established regional presence and Comtrade Gaming’s proven platform capabilities, which are built around flexibility, compliance, and high-performance player experiences.
Steven Valentine, chief commercial officer at Comtrade Gaming, said: “We are delighted to partner with 7bet at such an exciting stage of their growth journey.”
Valentine added: “This agreement reflects the strength and scalability of our iGaming platform, particularly in regulated and soon-to-regulate markets such as Finland.”
He continued: “Supporting 7bet’s expansion across Latvia, Estonia, and Finland, highlights our ability to deliver seamless multi-market solutions for established operators who want to expand.”
Justinas Sliazas, CEO of 7bet, stated: “Partnering with Comtrade Gaming is a key step in our strategy to expand and strengthen our presence across regulated European markets.”
Sliazas also noted: “Their technology provides the flexibility and reliability we need to scale efficiently while maintaining a high-quality player experience.”
The 7bet CEO expressed particular confidence about the Finnish opportunity, saying the partnership “positions us strongly for future growth” as the market prepares to open.
Finland’s forthcoming regulated iGaming framework has attracted considerable interest from European operators looking to establish an early foothold in the competitive market.
The Comtrade Gaming platform is specifically designed to support multi-market launches, allowing operators like 7bet to manage compliance requirements across different regulatory environments from a single system.
The partnership reinforces Comtrade Gaming’s growing momentum in regulated markets across Europe and its reputation as a dependable technology partner for expanding operators.
