BETBY, the Tier 1 B2B sportsbook provider, is rolling out a major new version of its eTennis title ahead of the Wimbledon tournament this summer.
The upgraded product forms part of BETBY’s award-winning proprietary esports feed, known as Betby Games, which powers virtual sports content for operators worldwide.
The new eTennis experience has been designed to deliver a faster, deeper, and more engaging virtual tennis product at one of the most significant moments in the global tennis calendar.
Coverage spans both Men’s and Women’s tournaments across all four Grand Slams, including the Australian Open, Roland-Garros, Wimbledon, and the US Open.
Dedicated stadiums and player representations recreate the atmosphere of tennis’ biggest stages, while the product delivers 8,000 matches per month to help operators sustain user engagement.
Alongside the eTennis rollout, BETBY is providing operators with a wide-ranging Wimbledon market offering that includes more than 50 traditional markets for every match throughout the tournament.
Outright winner markets for both Men’s and Women’s singles are already live, giving users early opportunities to back their preferred players before the tournament begins.
For selected top matches, BETBY will introduce a series of creative specials designed to differentiate the betting experience, including markets such as First-time Champion, Broken to Love, Anti-Climax Finish, Tie-Break Double, Back from the Brink, Faults Reign, Flawless Holds, The Long Haul, 0-40 Turnaround, 40-0 Meltdown, First-Touch Closure, Ace Finale, and Lightning Round.
BETBY will also offer Wimbledon prediction markets, enabling users to engage with long-term tournament narratives and player-specific outcomes in a simple and intuitive format.
These prediction markets are intended to create additional interaction touchpoints before and during the event, extending user engagement well beyond individual match betting alone.
BETBY is also set to introduce its new Player Cards feature for the first time as part of the Wimbledon package, adding a fresh layer of information to the tennis betting experience.
Player Cards will provide users with data including ranking, age, height, preferred hand, and career win and loss records, supporting more informed betting decisions throughout the tournament.
By combining traditional market depth with entertainment-led custom betting options and data-driven features, BETBY is giving operators a broader and more distinctive content package for one of sport’s most prestigious events.
