Wager Games has grown from a consumer-facing startup into a recognised B2B force within the North American sports betting and iGaming industry.
Founded in 2020, the company was built by a trio of executives including CEO Kelson Quan, CTO Anuj Tomar, and a third co-founder identified as Levitt in company materials.
The business originally launched as a B2C platform before pivoting its entire strategic focus toward serving operators and sportsbook providers directly.
Today, Wager Games operates as a social sports betting software provider, supplying clients with content designed to boost engagement and long-term customer retention.
Its products are built to integrate seamlessly into existing sportsbook and online casino applications, giving operators a ready-made social layer without rebuilding their core infrastructure.
The company has secured partnerships with major industry players, most notably Kambi, one of the leading sports betting technology suppliers operating across global markets.
Through its deal with Kambi, Wager Games integrated its social infrastructure directly into Kambi Engage, a third-party supplier ecosystem that connects with more than 50 sports betting and iGaming brands worldwide.
That single integration dramatically extended the company’s reach, giving Wager Games exposure to a vast network of operator clients in one decisive move.
Bally’s, one of the most recognised names in the North American gaming sector, also features among the company’s growing roster of signed clients.
With four North American clients now on its books, the business has confirmed that global expansion remains firmly on its agenda for the coming period.
The company’s progress was formally recognised at SBC Summit Americas, where Wager Games claimed victory in the SBC First Pitch competition, beating out a field of competing startups.
The First Pitch competition tasks early-stage companies with presenting their product offering and business strategy to a panel made up of industry veterans and investment professionals.
Winning that competition provided Wager Games with significant visibility across the broader iGaming and sports betting investment community at a crucial point in its development.
Since its launch, the company has demonstrated that social content tools are increasingly valued by operators seeking differentiation in crowded and competitive regulated markets.
As the business moves further into its scale-up phase, its combination of established operator relationships and a flexible B2B model positions it well for continued international growth.
