Imagine Live has confirmed a new B2B partnership with Novibet, extending its live casino content across several of the operator’s key regulated markets globally.
Novibet, founded in Greece in 2010, has grown into a multi-market international operator with a footprint spanning Europe and Latin America, including Mexico, Brazil, Ireland, Finland, Chile, Ecuador, Cyprus and New Zealand.
The agreement will see Imagine Live supply live casino content to Novibet across all available licensed markets, with a particular focus on Greece and Brazil.
Localized live casino tables featuring native Greek and Brazilian Portuguese-speaking game presenters will be central to the rollout in both of those priority markets.
The deal reflects both companies’ shared commitment to quality, localization and delivering premium player experiences within properly regulated environments.
Nadiya Attard, chief commercial officer at Imagine Live, welcomed the agreement and highlighted Novibet’s standing as a key motivator for the partnership.
Attard said: “Novibet has built a strong position across some of the most competitive regulated markets in Europe and Latin America, and they have done it with the right foundations: solid technology, local expertise and a clear focus on the player experience.”
Fotini Matthaiou, executive casino director at Novibet, pointed to several specific factors that made Imagine Live an attractive partner for the operator.
Matthaiou said: “The scale of their studio operations across Armenia, Romania and Spain, the speed and flexibility with which they operate, and the way they have embedded localization into their product from the ground up, were all key factors for us.”
Matthaiou also highlighted Imagine Live’s use of artificial intelligence as a differentiating factor, describing it as a “forward-thinking mindset that aligns strongly with our own vision.”
Imagine Live launched in 2022 and has since built a global operation comprising over 200 tables across studio facilities in Armenia, Romania and Spain, totalling more than 18,000 square metres of dedicated live casino space.
The company holds licences with several regulatory bodies, including the UKGC, MGA, ONJN and HGC, positioning it as a credible and compliant partner for operators across multiple jurisdictions.
Novibet employs more than 1,400 professionals worldwide across four international hubs and continues to invest in technological innovation and AI-driven personalization through its proprietary platform.
The operator has also been certified as a Great Place to Work for 2025 in Greece, Malta and Brazil, reflecting an internal culture built around collaboration and continuous development.
For Imagine Live, this partnership further strengthens its strategic presence in two high-growth regions and builds on its focus on working with operators that have a proven track record in regulated markets.
