Rise & Hustle, Africa’s next-generation tap-to-earn gaming operator, has launched its proprietary AI-driven solution, Rise Core, to enhance platform performance, personalisation, and player protection.
Following its official rollout last week in Nigeria, Rise & Hustle introduces a new wave of mobile street games through its PlayZuzu Gaming platform. At the heart of this experience is Rise Core – a cutting-edge AI engine designed to detect and prevent fraudulent activity, from Cost Per Acquisition (CPA) manipulation to gameplay exploitation. The technology also strengthens cybersecurity by proactively identifying threats and safeguarding player data and platform integrity.
On the creative side, Rise Core supports in-game visual generation and refinement, immersing players in the journey from Hustler to Kingpin. It also analyses user behaviour in real time to recommend tailored content, increasing engagement and retention.
The integration of Rise Core marks a major leap forward for mobile-first gaming in Africa, combining entertainment, security, and intelligent tech into one seamless experience.
Josh Jones, CEO and co-founder of Rise & Hustle, commented:
“Integrating our in-house Rise Core solution into the Rise & Hustle platform puts AI front and centre of all we’re building. It will help us build quicker, safer, and smarter than anyone else in the space. Players’ security is paramount, and backed by sophisticated AI we’re in position to detect and prevent fraud in real-time. We have the ability to seamlessly personalise content not just in design, but based on player interests. Rise Core is more than just a tool – it’s our edge in creating player-first experiences for Africa’s mobile-native generation.”
