Stockholm-based CRM and AI cloud solutions specialist Symplify has formed a strategic partnership with cybersecurity provider Zenex, aimed at helping iGaming operators enhance both player engagement and data protection.
Zenex is well regarded for delivering high-level cybersecurity tailored specifically to the iGaming industry — safeguarding sensitive data while streamlining communication between clients, teams, and vendors. The integration of Symplify’s advanced CRM ecosystem strengthens this offering by enabling Zenex to provide its partners with powerful marketing and communication tools alongside its core security services.
By leveraging Symplify’s CRM platform — including its Data Hub and multichannel communication suite — Zenex will be able to offer targeted engagement and campaign strategies. This combination ensures operators can drive customer acquisition and retention without compromising on security.
Zenex will also utilise Symplify’s Campaign and Journey Builder modules, plus full site conversion testing tools, to deliver AI-driven engagement flows. These solutions are designed to increase customer lifetime value while maintaining trust and robust protection.
Symplify continues to expand its communication capabilities, having launched an Instant Messaging channel last summer. Initially rolled out with Telegram integration, the platform is being extended to support additional real-time messaging options, helping operators engage players on their preferred platforms.
Christoffer Feldt-Sørensen, Chief Sales Officer at Symplify, commented:
“By integrating our CRM ecosystem, Zenex can support its iGaming clients with tailored engagement journeys that boost player loyalty, drive growth, and assist cybersecurity processes. This partnership emphasises the pivotal role secure, data-driven communication plays within iGaming.”
Zenex Tech Lead Sergei Perenets added:
“Our collaboration with Symplify allows us to bring more value to our clients by pairing robust cybersecurity with industry-leading CRM tools. Our partners can now not only eliminate outside attacks, but also optimise how they speak with players and scale their businesses.”
