Betting

iGameMedia and Pragmatic Play Team Up

All of the main content suppliers have integrated with the iGame ONEPlatform, exposing all streaming material that the sportsbook operator has consented to supply as a single content API.

iGameMedia and Pragmatic Play Team Up
iGameMedia and Pragmatic Play Team Up

In order to provide ultra-low latency sports streaming via Pragmatic Play's cutting-edge ONEPlatform streaming solution, iGameMedia, the top sports streaming platform with a long experience in B2B ultra-low latency, is pleased to announce a new, multi-year agreement.

Together with Pragmatic Play, iGameMedia has introduced a fully integrated streaming solution that gives its users access to all sports streaming content without the need for multiple integrations, greatly speeding up integration timelines and change management processes while enhancing the widely used in-play betting product.

All of the main content suppliers have integrated with the iGame ONEPlatform, exposing all streaming material that the sportsbook operator has consented to supply as a single content API.

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Sportsbooks and platform providers have access to a wide range of sports content with iGameMedia's integrated solution.

Furthermore, it offers a special remedy for the industry's problems with mapping live streaming with event data that is necessary for the sportsbook product line. Customers and suppliers have been forced to map IDs from various API sources for years, which has caused several difficulties and failures and prevented the inplay product from offering a live game.

A single API instance is used by the iGame ONEMap product to offer the unique IDs of all third-party suppliers connected to the live event. First-time mapping accomplished with an accuracy grade of 99.7% is made possible using AI and ML technologies.

Fundamentally, the patented AI model of ONEMap makes use of sophisticated algorithms and potent machine learning skills to precisely correlate AV provider data and event production data on the ONEPlatform.

The non-standard approach to team name conventions that are exposed against a content API is one of the industry's common problems. Typically, machine processing is unable to determine whether PSG or Paris Saint-Germain is the same team, which frequently results in un-mapped events that need manual intervention.

Leading provider of content to the iGaming sector, Pragmatic Play debuted a new sportsbook offering in October. The introduction of Pragmatic Play's Sportsbook makes it easier to provide a full-service iGaming solution that offers player-favorite Slots, Live Casino, and Virtual Sports in addition to sports betting.

It signalled the start of a new phase in Pragmatic Play's product development as it works to achieve its objective of being the industry's go-to provider for all verticals.

Using the ONEPlatform system, Pragmatic Play's Sportsbook offers its clients a fully streamlined managed services solution and enables live streaming.

iGameMedia’s Commercial Director, Chris Cousin, commented:

“We are absolutely delighted to have partnered with Pragmatic Play in supporting their unrivalled platform innovation and offering a truly consolidated content approach for the sportsbook market.

Pragmatic Play’s VP of Sports, Gareth Crook said: 

Our partnership with Chris & the team at iGame helps solidify our aim of delivering a first class Sportsbook product to current and future customers. Operators now have access to an unrivalled portfolio of ‘always on’ official live video streaming content from the world’s highest profile sports events and competitions. This delivered at ultra-low latency providing an enhanced betting experience to Sportsbook bettors.”


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