Brazil shocked the iGaming industry in September 2026 when it prohibited online betting and casino games, reversing a regulatory framework it had only introduced less than two years earlier.
The reversal has left operators who concentrated resources on the South American giant scrambling to reassess their regional exposure and long-term commercial strategies.
SOFTSWISS, a global strategic partner in the iGaming space, is responding to that uncertainty by convening a dedicated LinkedIn Live panel on 19 November at 16:00 CET.
The session, which is free and open to any iGaming professional, will draw together voices from NOVOMATIC, Propane iGaming Agency in Brazil, Focus Gaming News, SiGMA World, and SOFTSWISS itself.
Rather than treating Brazil’s reversal as a reason to abandon Latin America entirely, the panel frames it as a prompt to build more geographically diversified strategies across the region.
Mexico sits at the centre of that forward-looking discussion, with speakers set to examine how operators can enter the market competitively and grow sustainably beyond it.
Miranda Guliashvili, head of Regional Growth at SOFTSWISS, framed the stakes plainly, saying: “Brazil has shown how quickly a market can change, even after regulation. The lesson for operators is not to leave LatAm, but to build a portfolio of markets rather than a single bet. Mexico is a natural next step for many, but it rewards those who localise payments, products and acquisition from day one.”
The panel is structured to move from the Brazil situation outward, first examining what the ban means for regional confidence before narrowing its focus to actionable steps in Mexico.
Business leaders, operators, and industry media will share practical perspectives on localisation, payment infrastructure, and customer acquisition specific to the Mexican context.
Professionals wishing to shape the conversation can submit LatAm-related questions ahead of the broadcast, which panellists will address directly during the live session.
The event reflects a broader recognition within the industry that single-market dependency carries regulatory risk that diversified portfolio thinking is better positioned to absorb.
Registration carries no cost, making the 19 November session accessible to the full range of iGaming stakeholders watching the LatAm landscape with fresh urgency.
