Bally’s Corporation has reported a significant revenue increase for Q2 2026, with total revenue climbing 20.5% year-on-year to reach $792.23m.
The figure represents a strong jump from the $657.53m recorded in the same quarter of the previous year, underlining the group’s continued commercial momentum.
The results cover the quarter in which Bally’s Intralot confirmed it would proceed with a transformative takeover of evoke, the company that counts William Hill as its primary UK asset in 2026.
Total Adjusted EBITDAR for the quarter came in at $187.52m, up from $173.15m in Q2 2025, reflecting solid overall performance across the group’s key business lines.
Strong performance from Bally’s Intralot’s B2B operations helped offset a decline in its B2C business, which dragged on the overall EBITDAR figure during the period.
Bally’s attributed the B2C decline directly to the increase in UK remote gaming duty, which rose sharply from 21% to 40%, placing considerable pressure on profitability in that segment.
North America Interactive emerged as a particularly bright spot, with revenue climbing 16.9% to $66.1m and Adjusted EBITDAR improving from $2.5m to $3m during the quarter.
The acquisition of gaming licences represented a significant financial commitment, with Bally’s Corporation spending $502m on licences across the first half of 2026.
Despite the regulatory cost pressures in the UK, Chief Executive Officer Robeson Reeves expressed confidence that the pending evoke acquisition will substantially strengthen the group’s British footprint.
Reeves addressed the evoke deal directly in his statement, saying: “In June, we announced our binding offer to acquire evoke plc, with regulatory approvals from the relevant competition and gaming authorities currently underway.”
The evoke portfolio, anchored by the William Hill brand, represents a major opportunity for Bally’s Intralot to deepen its presence in one of the world’s most competitive regulated gambling markets.
Reeves also pointed to the quarter’s broader results as a source of encouragement for what the combined business could achieve, stating: “Our accomplishments during the quarter strengthen our confidence in the value we can create together.”
The completion of regulatory approvals will be a critical next step, with both competition and gaming authorities yet to sign off on the acquisition as of the reporting period.
