Oddin.gg, the B2B technology company best known for its end-to-end esports betting ecosystem, has announced the creation of Oddin Casino, a new dedicated business division.
The move represents Oddin.gg’s first major expansion beyond esports and signals casino entertainment as a long-term strategic vertical for the company going forward.
The division’s first product will be a digital live dealer built on proprietary models developed specifically for real-time character performance and player interaction.
Engineers behind Oddin Casino have previously built systems at Meta, Google DeepMind, HeyGen, and Samsung, bringing significant technical expertise to the project.
The team has spent more than a year developing the technology stack, accumulating more than 2 million GPU hours of training behind the product to date.
Unlike digital dealers assembled from conventional game engines and third-party AI services, Oddin Casino is developing its dealer at the model level for greater control.
This approach gives the company direct influence over how dealers look, move, speak, respond, interact, and perform in real time across different environments.
“Casino operators do not lack games. What even the biggest brands often lack is content that feels truly their own,” said Marek Suchar, co-founder and managing director at Oddin.gg.
“We are developing technology that changes those economics and gives operators greater freedom to shape who hosts a game, how that character behaves, how players interact with it, and how the entire experience expresses their brand,” Suchar continued.
Live casino has become one of online gambling’s most commercially important product categories, with player expectations increasingly shaped by social platforms, streaming, and interactive entertainment.
Suchar noted that the casino market requires fresh thinking rather than incremental updates, saying: “It needs solutions built around how people consume entertainment today.”
“Attention habits have changed, content has become more personal and interactive, and audiences expect experiences to feel relevant to them,” he added, emphasising the scale of the challenge facing operators.
Oddin.gg has spent the past decade building products for live, high-volume betting environments, combining real-time data, odds and risk management, and front-end technology across its esports ecosystem.
Oddin Casino will apply those same principles to casino through a dedicated product and commercial strategy designed to deliver measurable performance without compromising game integrity or regulatory requirements.
“We are not taking an esports product and placing it in a casino lobby,” Suchar said. “Casino has its own rules, audiences, and creative language. We are building for those realities from the ground up.”
Further details about the first Oddin Casino product will be announced ahead of its expected public debut later in 2026.
