FeedConstruct has secured an exclusive global betting streaming and data rights agreement with the Football Association of Wales, marking another significant international milestone.
The Armenian sports data and streaming platform continues to expand its football portfolio at a rapid pace, adding Welsh domestic football to its growing list of partnerships.
The agreement covers four of the top competitions in the Welsh football pyramid, providing FeedConstruct with broad access to the country’s domestic game.
Specifically, the deal includes the Novira Cymru Premier, the Genero Adran Premier, and both the Cymru North and South Leagues.
These competitions represent the highest tier of Welsh club football, giving FeedConstruct considerable reach into one of the sport’s most historically rooted nations.
Welsh football leadership has welcomed the partnership warmly, highlighting the revenue opportunities it opens across FeedConstruct’s worldwide network of operator betting partners.
“We are proud to be announcing this exciting partnership with FeedConstruct,” said Noel Mooney, CEO of the FAW, adding that the deal “represents a significant step forward for our domestic competitions.”
Mooney also expressed enthusiasm for growing the global profile of Welsh football, referencing both the revamped Novira Cymru Leagues and the rapidly developing Genero Adran Premier.
FeedConstruct operates as the sports data and streaming arm of Armenian betting technology company SoftConstruct, and has been aggressively pursuing football and basketball rights throughout recent months.
The Wales agreement follows deals with the Ukrainian Premier League, the Romanian FA Cup, and Nicaragua’s Liga Primera and Copa Premiera, underlining the platform’s appetite for diverse football markets.
Narek Harutyunyan, Chief Executive Officer of FeedConstruct, described the Wales deal as a strategic move aligned with the company’s broader international ambitions.
“Forging this strategic alliance with the Football Association of Wales is a key step in our mission to deliver diverse sports content to the global market,” Harutyunyan said.
He also highlighted the unique character of Welsh football, noting that “the Welsh domestic leagues represent a dynamic blend of historic footballing communities and rapidly emerging talent.”
Harutyunyan added that FeedConstruct is “committed to elevating the visibility of Welsh football on the international stage while delivering top-tier and engaging solutions to our worldwide network of partners.”
The deal further cements FeedConstruct’s reputation as one of the more active movers in the betting data and streaming rights space across international football.
