DELULU Gaming has successfully integrated its portfolio of slots and instant win games into the SoftGamings distribution network, opening access to operators worldwide.
The partnership connects DELULU’s player-focused content with SoftGamings’ established network of operators across multiple international markets.
SoftGamings is a leading iGaming platform provider offering game aggregation, platform software, and turnkey casino systems trusted by operators around the world.
DELULU was built on the principle that memorable content should stand out rather than get lost among a crowded field of competitors.
Selecting the right distribution partner was therefore considered just as important to the studio as building its games in the first place.
SoftGamings brings extensive industry experience, strong commercial relationships, and a focus on quality that makes it a natural fit for providers with ambitious growth plans.
For DELULU, the partnership opens doors to operators that value quality content and prioritise long-term player engagement over short-term metrics.
SoftGamings operators in turn gain access to a portfolio designed around engaging mechanics, meaningful player choices, and rich game worlds built to retain attention.
DELULU Gaming challenges conventional game design by giving players a more active role, combining bold visuals, strong mathematical foundations, and player-choice-driven features throughout its titles.
Arthur Sheikhaliev, CEO of DELULU, emphasised: “The industry doesn’t need more of the same. It needs content that gives players a reason to stay engaged and operators a reason to pay attention.”
Sheikhaliev added: “We’ve invested heavily in building the DELULU product, which moves beyond traditional slot design to deliver a different kind of player experience. Working with SoftGamings allows us to bring that vision to a wider audience and accelerate our ambitions in the market.”
DELULU describes itself as a new-generation iGaming studio creating slots and instant-win games engineered for emotional impact, designed to attract streamers and earn lasting operator trust.
