Atlaslive has entered a strategic partnership with FIRST.bet, integrating the sportsbook provider’s technology directly into its platform ecosystem for operators.
The agreement builds on Atlaslive’s ongoing strategy of equipping its platform environment with sportsbook technology built specifically for regulated market demands.
FIRST.bet was founded by former SBTech leaders and operates as a fully managed, high-performance sportsbook engineered for speed, scale, and precision across LatAm, Europe, and Africa.
The company holds licences from the Malta Gaming Authority and the Swedish Gambling Authority, and is also GLI-33 certified and ISO-audited, underlining its compliance credentials.
FIRST.bet’s recent industry recognition is extensive, having been named Sportsbook Supplier of the Year at both the SBC Awards 2025 and the EGR LATAM Awards 2025.
The company also claimed Best Sportsbook Provider at BiS SiGMA South America 2026 and Sports Betting Supplier of the Year at the EGR B2B Awards 2026.
Founder and CEO Tom Light further received the Individual Achievement Award at the EGR Awards 2026, cementing FIRST.bet’s standing as one of the sector’s leading sportsbook technology providers.
For operators running on the Atlaslive platform, the partnership opens access to a product suite that includes Bet Builder, Fast Markets for in-play engagement, and Player Props.
These tools are designed to drive player retention and overall sportsbook performance, particularly within the high-volume, compliance-heavy conditions of the Brazilian market under Law 14.790/2023.
The 2026 FIFA World Cup proved a defining period for sportsbook scalability, and this partnership positions Atlaslive-powered operators to handle peak-traffic events with greater confidence going forward.
Mykola Vernydub, COO at Atlaslive, welcomed the integration, saying: “Bringing FIRST.bet to our ecosystem strengthens the sportsbook capabilities available to operators, backed by a strong track record in Brazil. That is the kind of flexibility and performance that matters in a market this competitive.”
Tom Light, founder and CEO of FIRST.bet, highlighted Brazil’s unique pressures and the value of proven performance, stating: “Brazil is the most demanding sportsbook market in the world right now, and operators there need technology that has already proven itself under real conditions.”
Light added that FIRST.bet’s product had been stress-tested powering some of Brazil’s largest brands at full traffic, describing Atlaslive as “a partner worth joining” for how it gives operators genuine choice and control.
He concluded that the World Cup had demonstrated precisely why that track record matters, calling it “the difference between holding players through a peak event and losing them.”
