ONDISS has officially launched FIRST, a Tier-1 sportsbook technology provider, into the Argentine regulated online gaming market through City Center Online.
City Center Online is one of the leading regulated .bet.ar operators in the region and a key strategic client of the ONDISS platform.
The launch expands City Center Online’s entertainment offering by introducing a full online sports betting vertical, powered by FIRST’s internationally recognised sportsbook engine.
This milestone follows the recent authorisation of online sports betting by the Santa Fe Lottery, the provincial regulatory body overseeing the region.
City Center Online is now among the first .bet.ar operators to offer regulated sports betting within the province, in an environment that supports responsible gaming.
Tom Light, founder and CEO of FIRST, commented on the partnership, saying: “ONDISS and City Center Online wanted technology built for real market conditions, not a feed dressed up as a sportsbook. That’s what FIRST delivers. Speed, control and the product depth players in Argentina expect.”
Facundo Giorgi, CEO of ONDISS, stated: “At Ondiss, we are committed to bringing our operators the best technology solutions from around the world. The integration of FIRST into our platform reflects that commitment and expands the opportunities available to our customers.”
Giorgi added that FIRST’s decision to begin its Latin American expansion through ONDISS reinforces the company’s position as a strategic partner for international suppliers entering regulated markets.
Gonzalo Alvarez, CCO of ONDISS, highlighted the operational advantages this partnership brings to operators on the platform, focusing on settlement speed and real-time market depth.
Alvarez stated: “Today’s player doesn’t wait; if the platform doesn’t respond, they leave. With this alliance, our platform is not only more robust, it’s more profitable for those who trust us. Less friction equals more seamless bets and equals higher gross gaming revenue for operators.”
Alvarez further noted that the launch is about strengthening ONDISS’s overall value proposition, giving operators tools to compete in an increasingly demanding and competitive market.
ONDISS has positioned itself as a connector of top-tier brands and technologies, driving the professionalisation of the legal online gaming industry across Latin America.
This launch adds to a series of milestones that have shaped the evolution of the Argentine regulated gaming market and created new commercial opportunities across the region.
The partnership between ONDISS, FIRST, and City Center Online signals continued investment in building a more innovative, competitive, and responsible online gaming ecosystem throughout Latin America.
