SBC has announced a strategic partnership with Conversion Conf ahead of the Affiliate Leaders Summit 2026, set to take place in Lisbon this autumn.
The global events and media business is combining its platform with Conversion Conf’s affiliate network and community expertise to strengthen one of the industry’s leading performance marketing events.
Affiliate Leaders Summit is SBC’s dedicated event for the affiliate and performance marketing community, expected to bring together 10,000 industry professionals under one roof.
The event takes place alongside the SBC Summit from 29 September to 1 October 2026 at the Feira Internacional de Lisboa and the MEO Arena.
The summit combines specialist conference content, targeted networking, and a dedicated exhibition designed specifically around the needs of the affiliate and performance marketing community.
Attendees will also benefit from access to the broader SBC Summit ecosystem, which is expected to welcome 40,000 industry professionals to Lisbon across the full event.
That wider access creates opportunities to connect with operators, suppliers, payment specialists, technology providers, and senior decision-makers from across the global betting and gaming industry.
Conversion Conf will contribute its expertise to help shape the conference programme, attract leading industry voices, and strengthen community engagement throughout the event.
SBC CEO and Founder Rasmus Sojmark said: “The affiliate and performance marketing sector has evolved considerably in recent years, and with that evolution has come the need for a more focused event built around the community’s unique priorities and opportunities.”
Sojmark added: “Conversion Conf has built an exceptional global community, and bringing our teams together feels like a natural next step. Together, we’ll create an even better experience for everyone who comes to the Affiliate Leaders Summit.”
Recognised for its international affiliate events and community-building initiatives, Conversion Conf brings significant reach and credibility to the partnership ahead of what promises to be a landmark edition of the summit.
