Avanti Studios, the AI-powered live casino start-up, has entered into a significant multi-market content partnership with major gambling operator Entain.
The agreement will see Entain offer Avanti’s full range of content across its portfolio of brands, spanning multiple markets simultaneously.
A standout feature of the deal includes a one-month exclusivity period for Avanti’s blackjack product specifically within the Spanish market.
Additional Avanti titles set to go live across Entain’s platforms include Toro y Matador, Toro y Matador Turbo, Dragon Tiger and Baccarat.
Avanti launched in early 2026, positioning itself as a disruptive new live casino software provider led by industry veterans Gustaf Hagman and Jonas Delin.
The studio develops live casino games presented by AI-powered digital clone dealers, built using MetaHuman and 3D animation tools.
Both the appearance and language of the AI dealers can be tailored to suit operators across various markets, giving the product considerable flexibility for global deployment.
Entain’s global gaming director Obdulio Bacarese said the partnership aligns with the group’s ongoing focus on delivering the best possible player experiences.
“To continue doing that, we’re always on the lookout for suppliers who can innovate while remaining compliant,” Bacarese said. “Avanti’s approach to live casino certainly fits that bill.”
Bacarese added that “a combination of real-time action and provably fair RNG will enable us to provide a thrilling mix of games that are both flexible and scalable enough to serve our global audience.”
The Entain deal is not the only milestone for Avanti in recent weeks, as the company completed a €5m seed funding round in June backed by Genting Casinos UK, among others.
That round brought Avanti’s total fundraising to €10m, reflecting the considerable appetite among investors for AI-driven live casino solutions.
Jonas Delin has previously spoken about the cost savings associated with switching to virtual dealers, which can allow operators to open up more game types and lower table limits for players.
He pointed to lower limit blackjack tables as a practical example, made possible through reduced operating costs compared to traditional human-dealer setups.
Not everyone in the industry is convinced that virtual dealers represent the future, however, with Evolution chief product officer Todd Haushalter predicting AI-generated live dealers would struggle to gain traction with players.
Speaking on the NEXT.io Podcast, Haushalter accepted that AI will play an increasing role in game development while maintaining that human live dealers will continue to dominate the space.
