Author: Charles Shephardson

A new study from the Universities of Bristol and Oxford has revealed the extraordinary scale of gambling and prediction market advertising embedded in FIFA World Cup 2026 broadcasts. Researchers used an AI model to analyse all 104 matches in the tournament, covering 172.6 hours of live play to quantify the promotion of what they describe as harmful commodities. The category of harmful commodities included alcohol, gambling, junk food, and prediction markets, with analysis focused on advertising visible during active play rather than ad breaks or studio segments. The UK’s most powerful supercomputer, Isambard-AI, based in Bristol, was used to process…

Games Valley CEO Ariel Reem has outlined how the company is moving beyond traditional aggregation to build a smarter, more data-driven iGaming ecosystem. Speaking in a recent interview, Reem explained that aggregation has historically been focused on solving one core problem: giving operators access to multiple game suppliers through a single integration point. While that foundational challenge remains relevant, Reem made clear that Games Valley now sees far greater opportunity in what happens after that content connection is established. The company currently connects operators with more than 200 providers and over 20,000 games, making it one of the larger aggregation…

Super Technologies has officially joined the Atlantic Council as a strategic partner, marking a significant step in the company’s international engagement efforts. The Atlantic Council is a globally recognised non-profit organisation that brings together leaders across sectors to address major challenges facing the international community. As part of this new relationship, Super Technologies has become a founding partner of the Atlantic Council’s Power of Sports Center, a dedicated initiative focused on sports leadership. The Power of Sports Center aims to bring together global sports leaders with the shared goal of improving sporting opportunities and development across all communities worldwide. Super…

SBC Summit is preparing for its third consecutive year in the Portuguese capital, with organisers expecting a record-breaking 40,000 delegates to attend next week. The event has firmly established Lisbon as one of the most important destinations on the global iGaming calendar, drawing industry professionals from across the world. This year’s summit is shaping up to be the most ambitious edition yet, with a raft of new additions designed to improve the overall delegate experience. Organisers have completely rebuilt the networking programme for 2026, giving attendees significantly more opportunities to connect with relevant industry contacts throughout the event. Among the…

Games Valley, the technology-first game aggregation platform, has added Wazdan titles to its growing content offering through a newly announced partnership. The deal brings Wazdan’s full portfolio to the Games Valley platform, including its popular Hold the Jackpot™ titles and the recent release Mighty Crown™: Empire of Gold. Games Valley operates on what it calls a Smarter Aggregation approach, which goes beyond simply connecting operators with a larger library of games. The platform combines its expanding content portfolio with technology, operational tools and data intelligence designed to help operators manage and optimise their game selection. Wazdan brings more than 15…

SOFTSWISS will host a major expert panel at SBC Summit Lisbon on 29 September 2026, exploring half a decade of iGaming evolution and what comes next. The session, titled “2027 SOFTSWISS iGaming Trends Report | Five Years of iGaming: Which Trends Endured, Which Faded, and What Comes Next,” will run from 16:10 to 16:50 at FEIRA INTERNACIONAL DE LISBOA & MEO ARENA. Drawing on five consecutive editions of the iGaming Trends Report, the discussion will assess which predictions proved accurate and which fell flat over that period. Five years ago, wearable betting, NFTs, and the metaverse dominated industry conversation, capturing…

The iGaming industry has reached a turning point where operators possess more data, technology, and player understanding than at any previous moment in its history. The real challenge now is converting that wealth of insight into experiences that feel genuinely personal, interactive, and relevant to what players are actually doing in the moment. Flows has developed FlowsWave as its player-facing engagement layer, designed specifically to sit at the intersection of operator data and real-time player interaction. FlowsWave functions as the branded, interactive experience engine that connects individual player touchpoints back into the broader player journey in a meaningful way. Flows…

Vyking, a data-driven iGaming platform provider and games aggregator, has built its own sportsbook using FIRST.bet’s frontend-less SportOS technology. The partnership sees Vyking’s product team design and develop the entire player experience, while FIRST.bet handles the sportsbook engine operating behind it. Vyking owns the player interface and every decision about design and user flow, from how markets are presented in-play to how the bet slip behaves. The company also built the mobile product from the ground up, shaping it around how players actually bet rather than around a shared supplier roadmap. SportOS is specifically designed for operators that want to…

Andrew Lyman, Gibraltar’s Gambling Commissioner, has pushed back firmly against growing pessimism surrounding the jurisdiction’s future as a premier gambling hub. Redundancies and layoffs have been mounting across Gibraltar’s gambling sector, creating what many describe as a pervasive sense of doom about the market’s direction. Lyman took to social media to address the negativity directly, writing that those writing off Gibraltar as a tier-one hub, including some voices within the jurisdiction itself, are simply wrong. His full statement read: “The model is under pressure, but far from spent,” signalling his confidence in Gibraltar’s long-term standing as a competitive regulatory environment.…

Endorphina is set to make a lasting impression at SBC Summit Lisbon with one of the most unconventional booth concepts the event has ever seen. The award-winning gambling software provider will be stationed at Stand A318, where it plans to capture the attention of every passing attendee on the show floor. Rather than opting for a standard display setup, Endorphina has unveiled an inflatable art installation it has boldly named “The Endorphin Explosion.” The concept is designed to be visually striking and physically interactive, ensuring that visitors do far more than simply browse a catalogue of products. The centrepiece of…