Boomerang Partners, a rapidly expanding global company, concludes 2024 with a series of remarkable achievements, cementing its position as a game changer in the iGaming and sports betting industries. This year, the company achieved substantial growth across multiple business sectors, expanded its affiliate network, and introduced new products to the global market.
Business Growth
In 2024, Boomerang Partners saw impressive gains across its core segments. The betting segment grew fivefold, while the gambling sector doubled in size, showcasing the company’s ability to adapt and excel in a highly competitive market.
Development of the Affiliate Program
Boomerang’s affiliate program experienced a 120% growth in the number of partners, significantly expanding its reach. Additionally, the company broadened its geographic footprint, with sports betting offers increasing by over six times.
Product Expansion
The company launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users. This expansion was vital to Boomerang’s growing international presence and continued success.
Strategic Partnerships and Industry Leadership
Boomerang forged two major strategic alliances in 2024: one with AC Milan as its Official Regional Betting Partner in Europe, and the other with Swiss and Juventus football star Alisha Lehmann. These high-profile partnerships elevated Boomerang’s brand recognition and influence within the industry.
Further reinforcing its leadership status, Boomerang won three prestigious industry awards:
- Marketing of the Year at the AffPapa iGaming Awards 2024
- Rising Star in Sports Betting (Operator) at the SBC Awards 2024
- Best Player Engagement at the SiGMA Europe Awards 2024
The company also launched the inaugural Golden Boomerang Awards 2024, an annual global affiliate traffic tournament. With 252 teams competing, the event attracted around 80,000 players and generated 27,374 first-time deposits across Boomerang products. Eleven teams were recognized for their outstanding achievements in various categories.
Team Growth and Dedication
Boomerang’s team continued to grow in 2024, with more than 135 professionals across different departments, reflecting the company’s dedication to building a talented, high-performing workforce. The team also participated in over 20 major industry events, showcasing their commitment to staying at the forefront of the iGaming and sports betting sectors.
A Look Ahead
Vitalii Prokofev, CEO of Boomerang Partners, shared his thoughts on the company’s success:
“This year has been a groundbreaking year for Boomerang Partners. We have set a bar high for ourselves. Looking forward, we continue to create strong partnerships. We are committed to bringing never-before-seen value to our affiliates and players. We are ready for an even more successful 2025.”
As Boomerang Partners enters the new year, the company remains focused on innovation and excellence, with clear plans for continued growth and leadership in the industry.
