SOFTSWISS, a global leader in innovative iGaming solutions with over 15 years of industry expertise, recently treated its partners to an unforgettable event in collaboration with Rubens Barrichello, the company’s Non-Executive Director in Latin America. The exclusive experience seamlessly blended high-speed thrills with premium hospitality at some of Italy’s most iconic motorsport venues.
On the main event day, SOFTSWISS’ partners embarked on a unique journey, beginning with an exclusive tour of the Ducati Museum. This visit offered an inspiring glimpse into the legacy of Italian engineering brilliance. The excitement escalated at the Modena Circuit, where attendees had the chance to drive Ferrari Challenge F488 and F458 race cars. Each participant tested their racing skills, completing ten adrenaline-filled laps on the legendary track.
Later, the group toured the Ferrari Museum, guided by Rubens Barrichello. The private experience included F1 simulators and an in-depth exploration of motorsport’s behind-the-scenes workings. The day concluded with a gourmet dinner at the Ferrari Hall of Fame, creating the perfect setting for relaxed networking and camaraderie.
Rubens Barrichello shared his thoughts on the event:
“At SOFTSWISS, we aim to create unique experiences that go beyond conventional business gatherings, embodying our commitment to innovation, excellence, and partnership. The Italian racing event was a perfect opportunity to deepen connections with our partners, blending excitement with exceptional hospitality. It was a real celebration of speed, precision, and teamwork — qualities we all share in business.”
To commemorate the occasion, SOFTSWISS presented each partner with exclusive gifts, including personalized racing jackets, helmets, and a Ferrari F1 model car signed by Barrichello.
This event underscores the growing importance of experiential engagement in the iGaming industry. For more insights into emerging trends and future directions, the SOFTSWISS iGaming Trends 2025 Report offers a comprehensive, data-driven perspective on the evolving landscape of iGaming.
