Boomerang Partners has been honored with the prestigious SBC Award 2024 for Rising Star in Sports Betting. This recognition was a testament to the company’s achievements throughout the year, as acknowledged by the industry community.
The Rising Star in Sports Betting award highlights Boomerang’s success in the sportsbook sector and its ability to secure significant partnership deals. The company’s flagship brand, Boomerang Bet, has experienced remarkable growth, expanding fivefold in its betting division, with a sharp focus on sports traffic. Strategic partnerships with iconic football club AC Milan, where Boomerang serves as the Official Betting Partner in Europe, and Swiss Juventus striker Alisha Lehmann, have played a key role in accelerating Boomerang Bet’s development. Covering more than 120,000 professional sports events annually, Boomerang Bet ensures a seamless and engaging betting experience.
Vitalii Prokofev, CEO of Boomerang Partners, expressed his excitement:
“It is very cool and valuable to receive an award in the Rising Star in Sports Betting nomination. This year has been our top achievement, driving growth and development. We started working with AC Milan and Alisha Lehmann, strengthening our positions in the industry. We are becoming increasingly visible and recognizable; this is a natural process. We will continue to progress.”
The SBC Award was presented to Boomerang during the closing ceremony of the SBC Summit 2024, where the company showcased its affiliate program and its focus on sports betting. With over 15 active iGaming brands, including 10 that combine sports betting and casino components, Boomerang offers top-tier conditions for its partners and draws substantial sports betting traffic. The company’s booth at the summit attracted a large crowd with dynamic performances and exciting ticket giveaways for AC Milan home matches. Two lucky winners from Boomerang’s guests and partners will have the opportunity to choose a match to attend.
