SOFTSWISS, a prominent technology provider for iGaming brands, is expanding its Tournament Tool within the Game Aggregator by offering more than just traditional cash prizes. Now, iGaming brands using the Tournament Tool can provide a range of rewards, such as free spins, luxury cars, trips to Las Vegas, mobile devices, branded merchandise, and more.
As the entertainment industry becomes increasingly complex, online casinos continuously seek innovative features to engage and retain players. SOFTSWISS reports that its Tournament Tool has led to a 22% increase in average daily bets per user. With over twenty tournaments hosted each month using this tool, it’s clear that operators are keen on leveraging this mechanic to drive higher GGR and Bet Count.
The new feature allows operators to create advanced tournaments tailored to specific player segments or designed to appeal to a wider audience. Given that player behavior and preferences are influenced by various factors and differ across segments, implementing customized reward strategies is crucial.
For instance, operators can design tournaments for VIP players, offering prizes that align with their interests and the event’s theme, such as a summer tournament with a luxury cabriolet as the top prize. Meanwhile, players with smaller stakes can participate in tournaments offering rewards like free spins or branded merchandise.
Tournaments can now feature a mix of prizes—cash, free spins, and non-monetary rewards—giving casinos extensive options to create personalized and engaging campaigns.
Setting up tournaments with combined and non-monetary prizes is just as easy and quick as creating one with cash prizes. All configurations are managed through the Tournament Tool’s back office, and participating players can view all relevant information, including available prizes and leaderboards, directly within the casino’s interface.
“We recently reached the milestone of 23,500 games in our portfolio, making the SOFTSWISS Game Aggregator the largest content hub on the market. We are more committed than ever to offering our clients a growing range of engagement tools, enabling them to make the most of our vast game selection,” says Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
“Our approach is always research and data-driven, and we understand that different player groups require distinct mechanics, rewards, and strategies. This is why we encourage our clients to adopt a data-driven approach and provide them with all the necessary tools to implement customized engagement campaigns. Adding non-monetary prizes to the tournaments is one of these steps.”
Additionally, Crash games and Live games have recently been integrated into the SOFTSWISS Game Aggregator’s Tournament Tool, providing operators with even more tools to find the best combinations for player engagement, increasing average bet amounts, and enhancing player loyalty.
