SOFTSWISS, a global technology firm with over 15 years of experience in iGaming software development, introduced a groundbreaking creative concept at iGB L!VE 2024.
Held last week in Amsterdam for the final time, iGB L!VE 2024 is one of the most anticipated industry events of the year. To honor the city that has hosted the event for many years, SOFTSWISS presented a vibrant concept inspired by Amsterdam’s iconic Red Light District.
The company’s participation was highly successful, both in business interactions and stand design. Over two bustling days, a team of 60 experts conducted nearly 200 meetings. Media present at the event praised SOFTSWISS’ stand as one of the most striking at the expo.
SOFTSWISS adopted an entirely new approach to their exhibition stand, creating an immersive experience within a 160 square metre area. Music, lighting, visual content, and gourmet treats engaged almost all the senses of visitors, offering a memorable and captivating experience.
Each press of a big red button transformed the stand into a 15-second audio-visual spectacle. This dynamic effect was achieved using three tons of professional stage equipment and 70 square metres of LED screens.
A renowned local confectionery prepared 24 kilograms of chocolate-covered strawberries for the stand’s guests. Additionally, gifts for SOFTSWISS’ long-term partners were aligned with the creative theme. Participants drew cards from a velvet bag to reveal their gifts, adding an element of surprise.
Andrey Starovoitov, Co-CEO at SOFTSWISS, shared his thoughts:
“We took a bold step by trying something very unconventional this year, and it paid off. Our company’s stand stood out significantly at the exhibition, thanks to a unique and creative concept that garnered high praise from our partners and captured the attention of many attendees. This might be the most striking concept we have implemented to date.”
SOFTSWISS is now preparing for the prestigious SBC Summit Lisbon 2024, where partners and visitors can expect another exciting concept that will encapsulate the festive spirit of the company’s anniversary year.
