A bold exhibition presence at SBC Summit 2026 offered the clearest signal yet of where iGaming platform provider GR8_TECH sees itself heading over the coming years.
The company branded its SBC Summit stand the Champions Arena, a name chosen deliberately to reflect what Chief Sales Officer Yevhen Krazhan describes as a deeply embedded internal philosophy.
GR8_TECH has built its entire identity around the idea of being a platform for champions, a mantra that now shapes everything from product development to its choice of high-profile ambassador.
That ambassador is Real Madrid manager Jose Mourinho, whose record of serial trophy-winning across multiple clubs made him an instinctive fit for a brand steeped in the language of competitive excellence.
Krazhan sat down with SBC at the summit to explain the thinking, having already put Mourinho in the spotlight through an interview on GR8_TECH’s own podcast, Bet It Drives.
The CSO was direct about why Mourinho was the right figure to represent the platform, pointing to a career defined by delivering results at the very highest level of professional football.
“He has trained champions, he has won multiple trophies, and we were really lucky to find that good of a fit to bring the ambassador close to the ‘winning and the champions’ platform,” Krazhan said.
The Champions Arena activation at SBC Summit was not conceived as a one-off marketing exercise but rather as a visible continuation of a strategy that GR8_TECH has been developing over a sustained period.
At the heart of that strategy is a product-first approach, with GR8_TECH focused on equipping operators with the tools they need to dominate in their respective markets.
The company’s ambitions stretch into emerging markets, where operators are often searching for reliable infrastructure partners capable of supporting rapid growth and competitive differentiation.
Krazhan’s framing positions GR8_TECH less as a vendor and more as a strategic ally, one that sees its own success as directly tied to whether the operators using its platform can genuinely become market leaders.
The Mourinho partnership reinforces that message in a language that resonates far beyond the iGaming industry, anchoring the brand to one of sport’s most recognisable winning philosophies.
