SOFTSWISS, a prominent iGaming software provider with 15 years of expertise, has introduced its inaugural mobile app the SOFTSWISS Sportsbook. This new application enhances the offerings of Primobet, a licensed operator in Serbia, and is now available on both Google Play and the App Store in the region.
The rise in mobile device usage, accounting for 90% of the Gross Gaming Revenue (GGR) in Q1 2024, up from 86% the previous year, highlights the necessity of mobile applications. The newly launched app is strategically designed to address this demand, providing players with an improved and more accessible gambling experience.
For iGaming operators, the mobile app offers several significant business benefits:
- Enhanced player trust: Apps are subject to rigorous verification by app stores before being published, aligning with stringent industry standards.
- Diversified risk management: By offering multiple platforms, operators ensure stability during unforeseen circumstances. Distributing the audience across various platforms mitigates risks and maintains consistent engagement, regardless of external factors.
- Improved user comfort: Advanced mechanics and features surpass browser limitations, enhancing the user experience.
- Extended promotional abilities: Push notifications and digital promotions enable direct communication with players.
Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook, praised the product team for their achievement, stating:
“A year after demonstrating the app, we launched our first project and, what is more important, secured releases on two of the most popular mobile application stores. I am incredibly proud of my team’s dedication and hard work in reaching this milestone. As a tech-innovative company, we look forward to introducing more features and tools to benefit our partners.”
The mobile application is in its final launch stage with another project in Nigeria, having been published on the App Store and completed the verification process on Google Play.
With the release of the mobile app, the SOFTSWISS Sportsbook continues to strengthen its position in the iGaming industry, providing partners with state-of-the-art solutions to enhance their business operations. Additionally, SOFTSWISS has recently introduced the Sportsbook Budget Calculator, a tool designed to assist operators in effectively managing their budgets.
