FeedConstruct has secured an exclusive partnership with the Central Asian Volleyball Association, known as CAVA, covering global data and streaming rights distribution.
The agreement spans the entirety of CAVA’s international and club volleyball portfolio across both men’s and women’s categories, representing a significant content acquisition.
Competitions covered include the CAVA Volleyball Championship, the CAVA Cup, the CAVA Club Championship, and the CAVA Youth Championship, delivering a full year-round slate of content.
The partnership expands FeedConstruct’s international presence across 14 Asian markets, including Afghanistan, Bangladesh, Bhutan, India, Iran, Kazakhstan, Kyrgyzstan, Maldives, Nepal, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan.
That region collectively represents a population of more than two billion people, making this one of the most geographically significant rights deals FeedConstruct has completed to date.
Narek Harutyunyan, Chief Executive Officer of FeedConstruct, said: “Securing this agreement with CAVA strengthens our global rights portfolio and gives us a substantial footprint across Asian regions through a well-organised, 14-nation competition structure.”
Harutyunyan added: “Integrating these exclusive rights into our infrastructure bridges a major sports market with our global network, ensuring we deliver the exact volume and reliability our partners demand.”
Despite its broad international reach, CAVA has remained a largely untapped sporting ecosystem, and FeedConstruct intends to fully utilise its year-round delivery of both outdoor and indoor volleyball competitions.
Mohamed Latheef, President of CAVA, said: “We are happy to collaborate with FeedConstruct to further expand our content reach and create new growth opportunities for our sport.”
Latheef continued: “By leveraging FeedConstruct’s wide distribution network, we can ensure our competitions receive the international visibility they deserve, delivering reliable, high-quality live action directly to the global markets.”
The CAVA agreement arrives just days after FeedConstruct signed a comparable deal covering the two biggest football competitions in Panama, reflecting the company’s aggressive global expansion strategy.
FeedConstruct has been active in securing streaming rights across football and basketball, and has now added volleyball to a portfolio that already includes a partnership with the World Baseball Softball Confederation.
The company continues to seek out agreements with a wide variety of sports organisations, positioning itself as a leading real-time sports data and streaming provider across multiple disciplines and continents.
