DATA.BET has expanded its predictions markets product with a new crypto-focused Up or Down market type, adding live and historical data widgets alongside full API integration.
The Cyprus-headquartered sportsbook solutions provider first entered the predictions space in April 2026, with its initial product covering politics, geopolitics, finance, technology, crypto, economy, culture and weather.
The new Up or Down market type allows operators to offer crypto markets based on a defined price target set ahead of each betting window.
Players can wager on whether a given asset will move above or below that target level across five distinct settlement periods, spanning five minutes, 15 minutes, one hour, four hours and daily.
The range of short-duration markets is specifically designed to create more frequent betting opportunities that fall outside of the traditional sports calendar.
This approach gives operators a way to keep players engaged during quieter periods when live sports fixtures are not available, filling an important commercial gap.
DATA.BET has also introduced dedicated widgets that display live asset prices, target lines and countdowns to settlement for each active market.
The additions represent a meaningful expansion of what was already a broad predictions offering when the product first went live earlier in 2026.
DATA.BET has continuously highlighted the importance of bet builders as a revenue driver, a strategy that proved effective during the 2026 World Cup cycle for operators using its platform.
Having established bet builders as a core commercial pillar, the company now appears to be positioning its predictions product as another significant source of operator revenue going forward.
The move reflects a wider trend across the iGaming industry, where operators are increasingly seeking to diversify beyond traditional sportsbook markets into faster-paced, event-driven products.
Crypto price markets, with their round-the-clock volatility and global audience appeal, represent a natural extension for a predictions product that already spans multiple verticals beyond sport.
