TESTA conducted independent real-money testing of Betsson across three major Latin American markets to examine how local payment systems affect players.
The testing was designed to understand how local payment methods, verification requirements and withdrawal rules shape the overall player experience in each country.
Five in-market testers participated in each country, using local accounts, payment methods, devices and normal everyday betting environments throughout the process.
Players do not judge a payment experience on deposits alone, as registration, funding, betting, verification and withdrawal all form one connected journey.
A fast registration or a slick deposit can quickly be overshadowed when the next step in the journey is unclear or breaks down entirely.
Across Latin America, player journeys are shaped by different local payment ecosystems and operating rules that vary significantly by market.
PIX is central to Brazil’s betting experience, Mexico combines bank transfers, cards and cash-based options, while Colombia relies heavily on services such as Nequi and PSE.
The findings from the testing reveal a clear divide, with deposits generally functional but the ability to complete a withdrawal varying considerably by market.
Brazil delivered the strongest end-to-end journey, with PIX deposits succeeding in all five sessions and withdrawals completed in four of those sessions.
The one failed withdrawal in Brazil was linked to facial verification requirements rather than any failure on the PIX payment rail itself.
Key blockers identified across all three markets included KYC and account validation issues, minimum withdrawal thresholds, wagering requirements and insufficient balances after betting.
These blockers are not necessarily payment-processing failures in a technical sense, but they directly affect how players perceive the overall payment experience.
The research highlights that operators must consider the full player journey rather than focusing narrowly on the deposit stage of the process.
Understanding friction points specific to each Latin American market is increasingly important for operators seeking to grow and retain a player base across the region.
