Fanatics has officially launched a consolidated mobile super app, merging its sportsbook, online casino and prediction market products into a single platform.
The new Fanatics Sports and Casino app went live on 2 September, combining all three business arms under one customer account with a shared FanCash balance.
The app also integrates directly with the Fanatics ONE loyalty programme, ensuring that activity across all three products contributes to a single rewards ecosystem.
Matt King, CEO of Fanatics, said: “Fanatics Sports and Casino gives fans across America one app where the experience travels with them, from betting the game, to trading on its biggest moments, to playing casino games.”
King added: “And because it’s Fanatics, every one of those bets, trades or plays earns FanCash; we can uniquely connect what fans play to what fans love in one ecosystem.”
The unified platform represents a broader industry trend toward consolidated gambling apps, a concept that has steadily gained traction across the US market.
Access to individual features within the app remains dependent on local legislation, with the app automatically adjusting available products based on a user’s geographic location.
Fanatics Sportsbook is currently live in 23 states and Washington, DC, while Fanatics Casino operates across four states and Fanatics Markets is available in 24 states and four US territories.
The prediction markets product notably operates around jurisdictions that have taken a firm stance against such offerings, or where Fanatics already runs a licensed sportsbook.
Existing users of the standalone Sportsbook, Casino and Markets apps can transition into the new consolidated platform through a standard update, retaining all account details, balances and loyalty status.
The launch marks a significant milestone in Fanatics’ broader gambling expansion, which accelerated following its $225 million acquisition of PointsBet’s US operations, completed in April 2024.
Fanatics, which serves as the NFL’s latest official betting partner, has built each of its gambling verticals in stages before combining them into this single super app offering.
