Games Valley has appointed Jorge L Morales as its first director of Americas, marking a significant step in the content aggregator’s expansion strategy across the region.
Morales joins Games Valley from Aristocrat Interactive, where he most recently served as commercial director, bringing over two decades of iGaming industry experience with him.
Before his time at Aristocrat Interactive, Morales held senior commercial positions at Pariplay, Continent 8, Playtech and Microgaming across multiple regulated markets.
His extensive background working alongside leading operators and suppliers makes him a particularly strong fit for Games Valley’s ambitious commercial growth plans in the Americas.
Based in the United States, Morales will lead Games Valley’s commercial activities across the Americas, focusing on expanding operator partnerships and strengthening customer relationships.
Ariel Reem, CEO of Games Valley, said: “Jorge brings an exceptional combination of industry experience, commercial expertise and a deep understanding of what operators need from their technology and content partners.”
Reem added: “As we continue building Games Valley into the industry’s leading smarter aggregation platform, attracting people of Jorge’s calibre is a key part of that journey.”
He continued: “His track record across some of the sector’s most respected companies speaks for itself, and his appointment will be instrumental as we expand our footprint across the Americas.”
Morales himself expressed enthusiasm for the role, stating: “Games Valley has built a highly compelling proposition by combining premium content with the technology, transparency and hands-on support operators need to grow.”
He continued: “I am excited to join the company at such an important stage of its development and look forward to helping accelerate its commercial expansion across the Americas.”
This appointment follows a series of strategic hires at Games Valley as the company builds the leadership team behind its growth plans.
Recent additions to the team include Robert Dowling, who joined as chief revenue officer, and Tereza Melicharkova, who was appointed as marketing director.
Together, these hires reflect Games Valley’s broader commitment to investing in experienced iGaming talent alongside its technology development efforts.
The company continues to pursue its vision of Smarter Aggregation, helping operators launch faster and make stronger commercial decisions across regulated markets worldwide.
