GANHEI has returned to FIRST.bet as its sportsbook technology partner in Brazil, renewing a relationship between the two companies at a critical time for the country’s regulated betting market.
The partnership gives GANHEI access to FIRST.bet’s fully managed sportsbook, combining competitive pricing with extensive pre-match and live market coverage tailored to Brazilian players.
FIRST.bet’s platform includes localised trading and the performance infrastructure required to handle Brazil’s high-volume betting environment, where demand is intense and expectations are high.
The renewed deal gives GANHEI the flexibility to shape the sportsbook around its own brand identity while relying on FIRST.bet for the technology, trading, and operational depth that underpin it.
FIRST.bet already powers a broad range of operators across Brazil, meaning its technology has been tested under real local conditions including peak traffic and demanding live betting behaviour.
Tom Light, founder and CEO of FIRST.bet, highlighted just how competitive the Brazilian market has become for any sportsbook provider looking to make an impact.
Light said: “Brazil is one of the most demanding sportsbook markets in the world. Players compare odds, expect speed and depth, and will not tolerate a poor live betting experience.”
He added: “GANHEI understands those expectations and knows our technology first-hand. Its decision to return to FIRST.bet is a strong endorsement of the product we have built, and we are focused on helping the brand compete at the highest level.”
Raul Oliveira, CEO of GANHEI, pointed to the operator’s direct experience with FIRST.bet as a key factor in the decision to renew the partnership rather than explore alternatives.
Oliveira said: “We know exactly what Brazilian players expect from a sportsbook: competitive odds, speed, stability and a strong live product. We have worked with FIRST.bet before and know the quality of both the technology and the team behind it.”
He continued: “This partnership gives GANHEI the product and flexibility we need to deliver a stronger experience and support our next stage of growth.”
GANHEI is a licensed sports betting and casino platform authorised by the Secretaria de Prêmios e Apostas, offering sports betting alongside a casino product built for local player preferences.
FIRST.bet was founded by former SBTech leaders and holds licences from the Malta Gaming Authority and the Swedish Gambling Authority, and is also GLI-33 certified and ISO-audited.
The company was named Sportsbook Supplier of the Year at both the SBC Awards 2025 and the EGR LATAM Awards 2025, reinforcing its standing as one of the leading providers in the region.
FIRST.bet also claimed Best Sportsbook Provider at BiS SiGMA South America 2026 and Sports Betting Supplier of the Year at the EGR B2B Awards 2026, with Tom Light personally receiving the Individual Achievement Award at the EGR Awards 2026.
