Stake has announced that global brand ambassador Drake will return to Kick on 8 August 2026 for a new livestream featuring more than $1 million in giveaways.
The event forms part of Stake’s ongoing anniversary celebrations, continuing one of the iGaming industry’s most high-profile partnerships between an operator and a global entertainment figure.
Viewers tuning into the livestream will have the opportunity to compete for a share of the $1 million prize pool during the broadcast.
One particularly notable highlight sees a single participant set to receive $50,000 live during the event, making it one of the most valuable individual prizes awarded in a single stream.
The broadcast will air on Drake’s official Kick channel and is expected to continue the interactive format that previous Stake streams have made familiar to audiences worldwide.
Over the past several years, Drake’s Stake-sponsored livestreams have become some of Kick’s most recognisable recurring events, regularly combining live casino gameplay, audience interaction and large-scale community giveaways.
Rather than focusing solely on gameplay, the broadcasts have evolved into entertainment-driven productions featuring celebrity conversations, surprise moments and direct engagement with viewers throughout the stream.
Previous events have included major cash giveaways, luxury prizes and spontaneous rewards distributed live, building a loyal audience that returns for each new broadcast.
The upcoming stream represents one of the headline activations within Stake’s anniversary campaign, which has been running throughout the year to reward the operator’s global community.
Drake has remained one of Stake’s most recognisable global ambassadors since joining the brand, appearing across livestreams, sports campaigns and various digital content initiatives.
The collaboration has helped position live streaming as a central pillar of Stake’s broader marketing strategy, blending gaming, entertainment and creator-led content for an international audience.
As creator-driven broadcasts continue to grow in popularity, Stake has invested heavily in interactive experiences that allow viewers to participate in real time rather than simply consume promotional content passively.
The Stake x Drake livestream is scheduled for Saturday, 8 August at 9:00 PM ET via Drake’s official Kick channel, with more than $1 million in giveaways up for grabs on the night.
With another major prize pool confirmed, the event reinforces Stake’s continued commitment to community engagement and large-scale digital experiences as part of its anniversary celebrations.
