BETBY has expanded its proprietary esports feed, Betby Games, with two new industry-first titles: ePadel Tennis and eSumo.
The launches bring two previously untapped sporting verticals into the iGaming space, combining padel’s global growth story with one of Japan’s most recognisable athletic traditions.
Both titles are designed around rapid event cycles, clear betting mechanics, and instant settlement, giving operators fresh always-on content to offer their players.
ePadel Tennis is positioned as the first iGaming product built specifically around padel, a racket sport that has expanded dramatically in recent years across global markets.
According to the International Padel Federation’s World Padel Report 2025, the sport now counts more than 35 million active players across 150 countries, with over 77,000 courts built globally.
The product features ultra-fast matches, more than 15 betting markets, zero-second bet acceptance, and instant settlement, delivering more than 2,000 monthly events to operators.
eSumo draws inspiration from traditional Japanese sumo wrestling, with each match consisting of 10 action-packed rounds and the title generating approximately 18,000 events per month.
Players can wager on both the overall winner of the 10-round match and individual round outcomes, making it an accessible product for combat sports audiences worldwide.
The simple mechanics and lightning-fast action are designed to attract a broad betting audience while adding a genuinely distinctive format to any sportsbook portfolio.
These two additions continue a pattern of portfolio expansion that has included eHockey, eMMA, eTeqball, and eKabaddi, with BETBY’s overall Betby Games catalogue now comprising more than 40 titles.
The growth of the broader product suite has been reflected in strong commercial performance during the first half of 2026, with sportsbook Gross Gaming Revenue rising 42.7% compared to H1 2025.
Active players across BETBY’s partner network grew by 47% during the same period, while total bets placed increased by 21.2%, pointing to sustained momentum across the business.
Betby Games itself recorded a 28% year-on-year increase in Gross Gaming Revenue during H1 2026, with active players up 46% and bets placed rising by 14.8%.
Those figures underline the growing strategic importance of the esports feed within BETBY’s wider product offering as the supplier continues to push into new content categories.
