Affilka, a leading iGaming affiliate marketing software provider, has closed a landmark first half of 2026 with three major milestones across product development, market recognition, and tournament performance.
The global iGaming sector is pausing to assess performance as the midpoint of 2026 passes, reviewing market shifts and setting strategic priorities for the second half.
Affilka attended iGB L!VE 2026 in London in early July, joining top-tier operators, affiliates, and B2B providers for high-level networking and strategic discussions.
Key conversations at the Affilka stand centred on balancing traffic volume with quality, combating affiliate fraud, and navigating evolving payout models such as hybrid deals and prepayments.
A notable trend emerging from the event was a growing desire among operators to migrate from legacy in-house systems to specialised SaaS platforms built for scale.
Visitors also showed strong interest in Affilka’s latest product enhancements, including the Formula Constructor, Deep Linking capabilities, Hierarchy-Based Roles Management, and the Sub-affiliate Module.
The Q2 2026 StatsDrone Affiliate Software Report officially recognised Affilka as the number one most-adopted B2B iGaming affiliate platform across the industry.
Tracking active data across 2,669 programs and 57 software platforms, the report confirmed Affilka holds a 19.02% market share in the non-proprietary software sector.
The platform now powers 418 active affiliate programs, representing a remarkable 194.4% increase since May 2024, widening the gap between itself and its closest competitors.
The FIFA World Cup 2026, played in an expanded 48-team format across North America, served as a demanding stress test for sportsbooks and affiliate tracking infrastructure worldwide.
Affilka recorded a 64.48% surge in new player registrations and a 26.14% growth in sportsbook betting volume across sports betting brands using the platform during the tournament.
The platform processed over 322 million unique clicks throughout the 104-match tournament, demonstrating stable performance under significant parallel traffic demands across multiple time zones.
A notable “casino spillover” phenomenon was also observed, with casino betting volume increasing by 7.09% during match breaks throughout the competition.
Operators whose current affiliate setups are struggling with reporting, peak traffic loads, or partner friction are encouraged to contact the Affilka team directly for a personalised demonstration.
