BetMakers Technology Group, the Australian betting technology firm, has signed a new partnership deal to extend its reach further into the global racing wagering market.
The agreement brings together BetConstruct AI, an Armenian betting technology company, alongside Podium, a specialist sports and racing data partner that co-manages the AdVantage platform with BetMakers.
AdVantage is described as a fully managed racing trading platform, offering operators a comprehensive suite of racing products through a single integration point.
The collaboration gives BetConstruct AI’s wide network of international B2C operator partners direct access to AdVantage’s premium global racing content and live streaming capabilities.
Operators joining through BetConstruct AI will also benefit from fixed-odds and tote betting options, Same Race Multi betting, derivatives markets, and exotic wagering opportunities.
Same Race Multi betting brings a similar format to Same Game Parlays, applying that product excitement to horse and greyhound racing for the first time via this network.
Through the single integration, BetConstruct AI operators can access managed trading and risk services, race form, insights, tipping, and comprehensive tote pool connectivity.
BetConstruct AI now joins Sportradar among the major platform providers offering AdVantage to their respective operator networks, significantly broadening the platform’s global footprint.
Josh Sparke, Managing Director at Podium, said: “We’re delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network. The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products without the operational burden of managing them in-house.”
Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said: “Once again, we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite. AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience.”
Martin Tripp, Chief Operating Officer at BetMakers, said: “We are incredibly excited to take racing to BetConstruct AI’s customers through AdVantage, a complete, fully managed racing product powered by BetMakers’ global trading, technology and 24/7 support.”
The deal reflects BetMakers’ continued strategy of building B2B connections across the international racing wagering industry through platform-level partnerships.
