ADI Predictstreet and FIRST.bet have announced a strategic partnership aimed at expanding regulated prediction markets across Latin America.
The deal combines ADI Predictstreet’s proprietary prediction market infrastructure with FIRST.bet’s established B2B sportsbook platform and regional operator network.
FIRST.bet operates across Latin America, Europe, and Africa, bringing regulated market distribution, localisation, and trading expertise to the arrangement.
The partnership effectively broadens FIRST.bet’s B2B offering beyond its core sportsbook product to include prediction markets, one of the fastest-growing categories in fan engagement.
ADI Predictstreet holds the status of Official Prediction Market Partner of the FIFA World Cup 2026, giving the collaboration a highly visible launchpad.
The two companies launched a dedicated FIFA World Cup 2026 Prediction Hub, giving fans across Latin America a new way to engage with the tournament’s final rounds.
The hub allows participants to engage with prediction markets spanning matches, teams, players, and key moments, powered by real-time sentiment and collective intelligence.
It is built on ADI Chain, ADI Predictstreet’s institutional-grade digital infrastructure, ensuring a robust and scalable foundation for the product.
Dimitrios Psarrakis, CEO of ADI Predictstreet, stated that “FIRST.bet’s strong regulatory footprint and operator relationships make them the ideal partner to help us scale our technology across the region.”
Tom Light, CEO of FIRST.bet, said: “Prediction markets are one of the most exciting new ways fans engage with sport, and the FIFA World Cup 2026 has proven the moment is now to bring them to Latin America at scale.”
The World Cup serves as a launchpad, with both companies planning to extend their presence into additional markets and competitions following the tournament.
ADI Predictstreet’s growing momentum is underlined by recent partnerships with Fanatics, DAZN, Kalshi, Matchbook, and BetConstruct, adding further weight to this latest regional expansion.
